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Calgary Herald: Literature's Next Chapter |
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Calgary author Jeff Buick has given readers more than just a book -- he's given them a literary experience. With the One Child project, readers get a new chapter each day online, along with news reports and videos that blur fact and fiction. It's an ambitious project he hopes will 'alter the way people read.'
By Eric Volmers, Calgary Herald
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Ottawa Sun: A New Twist On Reading |
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By Donald Ermen - July 22nd, 2010
Folks,
Here’s a new twist on how a book is going to be released. Press release is slightly edited.
A new media-rich novel that embraces online culture and fictionalizes real events as they happen will be released on July 27th.
Marshall McLuhan’s iconic The medium is the message has never been truer than in today’s online world. One Child, the latest offering from five-time bestselling author Jeff Buick, delivers current content to readers and focuses on a fresh approach to writing and marketing books.
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storycentral DIGITAL: Publishers to sell experiences and not products |
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In the last episode of Mad Men (series 1) Donald Draper had his ‘eureka’ moment when he thought he had to reinvent the wheel. Kodak had told him it was a ‘wheel’, when in fact it was the circular cartridge to hold a series of slides for a projector. Don wasn’t happy with trying to reinvent the wheel – it wasn’t a sexy concept – so he took the cartridge home and used it, finally deciding it was more a carousel than a wheel. Of course, being Don Draper, he wowed the client, sealed the deal and sold consumers the promise of the ‘experience’ of the carousel. It was a ride, a journey! You got on and enjoyed the ride, the memories, “travelling around and around and then back home again”. Draper sold his ad campaign by tapping into consumers personal experiences and nostalgia rather than boring their asses off by trying to invent the wheel. The guy’s a legend. Click the image to view the clip. It only runs for a couple of minutes and is perfect for a ‘between-the-cracks’ moment (more on that later..) Please view it – it’s important!
Read the rest of the blog post on storycentral DIGITAL |
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